Prácticas educativas en ambiente digital

Increasing inequalities in what we do online: A longitudinal cross sectional analysis of Internet activities among the Dutch population (2010 to 2013) over gender, age, education, and income

Alexander J.A.M. van Deursen, Jan A.G.M. van Dijk & Peter M. ten Klooster (2015)


Publication: Telematics and Informatics



Abstract: We investigate types of Internet activities among a representative sample of the Dutch population from 2010 to 2013. We examined usage patterns of seven types of Internet activities (i.e., information, news, personal development, commercial transaction, social interaction, leisure, and gaming) and related these patterns with gender, age, education, and income. Activities related to news, personal development, commercial transaction, and social interaction increased in popularity. For most capital enhancing activities, men, younger people, higher educated people, and people with higher than average incomes were prominent. These observations, however, are subject to change. The Internet seems to provide increasingly more capital-enhancing opportunities for those with higher education and income, which would accordingly reinforce their already strong positions in society.

Towards a unified Media-User Typology (MUT): A meta-analysis and review of the research literature on media-user typologies

Petter Bae Brandtzaeg (2010)


Publicación: Computers in Human Behavior



Abstract: Considering the increasingly complex media landscape and diversity of use, it is important to establish a common ground for identifying and describing the variety of ways in which people use new media technologies. Characterising the nature of media-user behaviour and distinctive user types is challenging and the literature offers little guidance in this regard. Hence, the present research aims to classify diverse user behaviours into meaningful categories of user types, according to the frequency of use, variety of use and content preferences. To reach a common framework, a review of the relevant research was conducted. An overview and meta-analysis of the literature (22 studies) regarding user typology was established and analysed with reference to (1) method, (2) theory, (3) media platform, (4) context and year, and (5) user types. Based on this examination, a unified Media-User Typology (MUT) is suggested. This initial MUT goes beyond the current research literature, by unifying all the existing and various user type models. A common MUT model can help the Human–Computer Interaction community to better understand both the typical users and the diversification of media-usage patterns more qualitatively. Developers of media systems can match the users’ preferences more precisely based on an MUT, in addition to identifying the target groups in the developing process. Finally, an MUT will allow a more nuanced approach when investigating the association between media usage and social implications such as the digital divide.